{"title":"Developers","description":"","products":[{"product_id":"beauty-example-product-3","title":"Joico Lumishine 5 Volume 1.5% Creme Developer 33.8 oz","description":"\u003cp\u003e\u003cspan\u003eWith 1.5% peroxide, LumiShine 5 (1.5%) Volume Developer is used in tandem with demi-permanent crème and liquid formulas for no-lift, deposit-only color creations. Activating LumiShine’s pioneering ArgiPlex Technology, this easy 1:1 mixing ratio and common level system puts the artistry and creativity of hair color at your fingertips\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43543265935434,"sku":null,"price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/F44C1B4A-FEB2-4A31-BE2B-769A9E00E314.jpg?v=1777242969"},{"product_id":"untitled-apr26_16-11","title":"Maria Nila 30 VOL\/9% Developer 25.4 oz","description":"\u003cp\u003e\u003ca class=\"SmjhRb bqYA2d\" jsuid=\"kItMob_o\" role=\"link\" id=\"pvlinkp4Huab_3G8qHqtsP-OrzuQw_1\" aria-describedby=\"pvlink-desc-p4Huab_3G8qHqtsP-OrzuQw_2\" jsaction=\"click:\u0026amp;kItMob_n|T2P31d\" data-ved=\"2ahUKEwj_5vWOuYyUAxXKg2oFHXj1PMcQxa4PegQIAhAC\" href=\"https:\/\/www.google.com\/search?ibp=oshop\u0026amp;prds=pvt:hg,pvo:29,mid:576462763279145730,imageDocid:18198716751098695902,gpcid:9384649279760826015,headlineOfferDocid:11123296882745788446,catalogid:5640008096056539235,productDocid:10134297720855891354\u0026amp;q=product\u0026amp;sa=X\u0026amp;ved=2ahUKEwj_5vWOuYyUAxXKg2oFHXj1PMcQxa4PegQIAhAC\" tabindex=\"0\"\u003eMaria Nila 30 Vol\/9% Developer\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong class=\"Yjhzub\" jsaction=\"\" jscontroller=\"zYmgkd\" data-sfc-root=\"c\" jsuid=\"kItMob_j\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"T286Pc\" data-sfc-cp=\"\" jsaction=\"\" jscontroller=\"fly6D\" data-sfc-root=\"c\" jsuid=\"kItMob_k\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is \u003c\/span\u003e\u003cmark class=\"HxTRcb\" jsaction=\"\" jscontroller=\"DfH0l\" data-sfc-root=\"c\" jsuid=\"kItMob_p\" data-sfc-cb=\"\" data-complete=\"true\" data-sae=\"\"\u003ea professional-grade hydrogen peroxide designed specifically for use with \u003cspan jsuid=\"kItMob_q\" data-sfc-cp=\"\" jsaction=\"mouseenter:\u0026amp;kItMob_q|WOQqYb;mouseleave:\u0026amp;kItMob_q|Tx5Rb;focusin:\u0026amp;kItMob_q|mrwrPd;\" jscontroller=\"KMhGd\" data-sfc-root=\"c\" data-sfc-cb=\"\" data-complete=\"true\"\u003e\u003ca class=\"H23r4e\" target=\"_blank\" rel=\"noopener noreferrer\" data-hveid=\"CAIQBA\" href=\"https:\/\/www.lcatterton.com\/investments.html#!\/current\/M:nag_major\/marianila\" ping=\"\/url?sa=t\u0026amp;source=web\u0026amp;rct=j\u0026amp;url=https:\/\/www.lcatterton.com\/investments.html%23!\/current\/M:nag_major\/marianila\u0026amp;ved=2ahUKEwj_5vWOuYyUAxXKg2oFHXj1PMcQy_kOegQIAhAE\u0026amp;opi=89978449\"\u003eMaria Nila\u003c\/a\u003e\u003c\/span\u003ehair coloring and bleaching products\u003c\/mark\u003e\u003cspan\u003e. It is formulated to achieve consistent, reliable lightening results while maintaining hair health.\u003c\/span\u003e\u003cspan jsuid=\"kItMob_r\" class=\"uJ19be notranslate\" jsaction=\"rcuQ6b:\u0026amp;kItMob_r|npT2md\" jscontroller=\"udAs2b\" data-sfc-root=\"c\" data-wiz-uids=\"kItMob_s,kItMob_t\" data-sfc-cb=\"\" data-complete=\"true\" data-processed=\"true\"\u003e\u003cspan class=\"vKEkVd\" data-animation-atomic=\"\" data-wiz-attrbind=\"class=kItMob_r\/TKHnVd\" data-sae=\"\" aria-owns=\"action-menu-parent-container\"\u003e\u003cspan aria-hidden=\"true\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43543278288970,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3283.jpg?v=1777237935"},{"product_id":"maria-nila-40-volume-12-developer-25-4-oz-100-vegan-cruelty-free","title":"Maria Nila 40 Volume 12% Developer 25.4 oz 100% Vegan \u0026 Cruelty Free","description":"\u003cdiv\u003e\u003cspan\u003eMaria Nila's developers come in five different strengths to make sure that you can achieve the best possible result every single treatment. The developer will mix smoothly with our bleaching powders, creating an easy to apply formula for both classic and free-hand techniques.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e100% Vegan \u0026amp; Cruelty Free.\u003c\/li\u003e\n\u003cli\u003eEasy to use with a specific colour for each strength.\u003c\/li\u003e\n\u003cli\u003eStable pH value throughout the whole process to have consistency in the result.\u003c\/li\u003e\n\u003cli\u003eSulphate and Paraben Free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43556333420618,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3618.jpg?v=1777512041"},{"product_id":"maria-nila-developer-6-vol-1-8-hair-hydrogen-peroxide-25-4oz","title":"Maria Nila Developer 6 VOL 1.8% Hair Hydrogen Peroxide 25.4oz","description":"\u003cp\u003e\u003cspan\u003eDevelopers designed to support salons with long-lasting performance are available in 1000 ml bottles. Developed to use with our Color Collections (Classic, Cover, Sheer, Blonde and Boost) as well as our lighteners. Available in five different strengths, they ensure optimal results for every treatment. The bottles are color-coded for easy and efficient use in the salon, helping you quickly select the correct strength\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43556575477834,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3623.webp?v=1777513740"},{"product_id":"maria-nila-developer-10-vol-3-25-4-oz","title":"Maria Nila Developer 10 VOL 3 % 25.4 oz","description":"\u003cp\u003e\u003cspan\u003eMaria Nila Developer Hydrogen Peroxide 3% 10 vol. Brand New 750ml\/ 25.4 fl \u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43556605198410,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3624.jpg?v=1777513961"},{"product_id":"schwarzkopf-igora-vibrance-activator-lotion-1-9-6-vol-1l-33-8-fl-oz","title":"Schwarzkopf Igora Vibrance Activator Lotion 1.9% 6 Vol. 1L (33.8 fl oz)","description":"\u003cp\u003e\u003cstrong translate=\"no\"\u003eSchwarzkopf Igora Vibrance Activator Lotion 1.9% 6 Vol. 1L\u003c\/strong\u003e is a professional-use developer designed to work seamlessly with Igora Vibrance hair color products. The lotion contains a thickening agent, providing a creamy consistency that makes for easy and precise color application. Its formula ensures smooth spreading and optimal control, allowing for a clean and even result. With its 1.9% (6 Vol.) strength, this developer is suitable for a variety of coloring techniques and is compatible with the full range of Igora Vibrance hair colors. It is particularly indicated for techniques such as Color Melt and Dual Application to refresh lengths and ends or applying pastel tonalities and neutralizing tones. This developer also works for shine services, provides darker shades, and offers up to 30% white hair coverage.\u003c\/p\u003e\n\u003cp\u003eThe large 1L size ensures that there is enough product for multiple applications, making it an economical choice for salons or those who frequently color their hair. Whether you are working with bold shades or more subtle tones, the Schwarzkopf Igora Vibrance Activator Lotion is a versatile and dependable solution for achieving professional results every time\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43563052204106,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3809.jpg?v=1777781476"},{"product_id":"igora-royal-oil-developer-12-40-vol-1000ml","title":"IGORA ROYAL Oil Developer 12% \/ 40 Vol. 1000ml","description":"\u003ch4\u003eKey benefits\u003c\/h4\u003e\n\u003cul class=\"o-tabs__details-list\"\u003e\n\u003cli\u003eHigh quality oil developer with increased oil content\u003c\/li\u003e\n\u003cli\u003eEffective concentration of active ingredients\u003c\/li\u003e\n\u003cli\u003eColour pigments penetrate faster into the hair\u003c\/li\u003e\n\u003cli\u003eMore intense colour results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eTechnology\u003c\/h4\u003e\n\u003cp\u003eThe IGORA ROYAL High Definition-Technology features a high definition colour pigment matrix for clearest tone direction, enhanced true-to-taft results, amplified intensity and maximum coverage.\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43563563941962,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_07e16ed5-8acf-4034-bf49-43bb984f3ce8.jpg?v=1777821259"},{"product_id":"pravana-zero-lift-creme-developer-33-8-oz","title":"Pravana Zero Lift Creme Developer - 33.8 oz","description":"\u003cp\u003e\u003cb\u003ePravana 0 Volume Creme Developer\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eZero Lift Activator\u003cbr\u003e\u003cbr\u003ePRAVANA Creme Developer, is specifically formulated for use with CHROMASILK HAIR COLOR. It is the most advanced formula for hair color processing and bleaching.\u003c\/p\u003e\n\u003cp\u003ePravana Zero Lift Developer is the recommended replacement for the ColorLush Activator\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43563565645898,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3826.jpg?v=1777821449"},{"product_id":"paul-mitchell-cream-developer-33-8-fl-oz-1000ml","title":"Paul Mitchell Cream Developer 33.8 fl oz \/ 1000ml","description":"\u003cp\u003e\u003cstrong\u003eThe Color Cream Developer \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFormulated to work with Paul Mitchell Hair Colors\u003c\/p\u003e\n\u003cp\u003eCreamy and rich consistency delivers optimal permanent or semi-permanent color performance from vibrant true colors to gray hair coverage.  \u003c\/p\u003e\n\u003cp\u003e5 Volume (1.5%) : For deposit or gray blending only\u003c\/p\u003e\n\u003cp\u003e10 Volume (3%) : For deposit and minimal lift\u003c\/p\u003e\n\u003cp\u003e20 Volume (6%) : 1-2 levels of lift or optimal overage \u003c\/p\u003e\n\u003cp\u003e30 Volume (9%) : 2-3 levels of lift\u003c\/p\u003e\n\u003cp\u003e40 Volume (12%)  : 3-4 levels of lift \/ (Double) 4 levels of lift\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43563565973578,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3827.jpg?v=1777821568"},{"product_id":"paul-mitchell-clear-developer-33-8-oz-20-vol-6","title":"Paul Mitchell\nCLEAR DEVELOPER (33.8 OZ) -20 VOL 6%","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003ePaul Mitchell The Color Clear Developer To be used with Paul Mitchell The Color. Get ready for gorgeous, head-turning permanent hair color with Paul Mitchell the color. Paul Mitchell the color’s natural conditioners provide long-lasting, healthy, natural-looking hair color with outstanding shine and condition.The Color is a low ammonia, permanent cream hair color that can be used as a permanent, demi-permanent or semi-permanent hair color.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43563567611978,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3828.jpg?v=1777821709"},{"product_id":"danger-jones-gloss-toner-6-volume-1-8-developer","title":"Danger Jones Gloss Toner 6 Volume 1.8% Developer","description":"\u003cp\u003e\u003cspan\u003eDanger Jones Gloss Toner Developer is designed to be mixed with Danger Jones Gloss Toners with Bonder. 1:1 Ratio.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43612491710538,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-4113.jpg?v=1779298806"},{"product_id":"matrix-cream-developer-40-volume-32-oz","title":"MATRIX Cream Developer 40 Volume 32 Oz","description":"\u003cp\u003e\u003cspan\u003eMatrix Cream Developer is the dedicated developer for Matrix's hair color lines SOCOLOR and Curl Lights Lightening System. Matrix cream developer mixes hair color to an ideal consistency for controlled and precise applications. It is fully stabilized and buffered to ensure consistent and uniform color results. Creamy rich formulas offer gentle controlled lightening action\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43612495446090,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-4114.jpg?v=1779299016"},{"product_id":"kenra-10-volume-creme-developer-32-oz","title":"Kenra 10 Volume Creme Developer - 32 oz","description":"\u003ch3\u003eKenra 10 Volume Creme Developer\u003c\/h3\u003e\n\u003cp\u003eKenra Color Permanent Coloring Creme Developers were specially formulated for use with Kenra Color Permanent Coloring Cremes. Available in 10 volume (3%), 20 volume (6%), 30 volume (9%), and 40 volume (12%) strengths to ensure proper lift of natural hair and oxidation of dye intermediates. Creamy consistency allows for easy mixing and precise application for all your haircolor needs.\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43612497838154,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_08d87bfb-36a5-470c-9e50-932d516564bb.jpg?v=1779299225"},{"product_id":"joico-lumishine-40-vol-12-cream-developer","title":"Joico LUMISHINE 40 VOL. 12% Cream DEVELOPER","description":"\u003ch2 class=\"product-details__description\"\u003eWith 12% peroxide, 40 Volume Developer is used in tandem with permanent crème formulas for up to four levels of lift on your color creations. Activating LumiShine’s pioneering ArgiPlex Technology, this easy 1:1 mixing ratio and common level system puts the artistry and creativity of hair color at your fingertips.\u003c\/h2\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43612501311562,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-4116.jpg?v=1779299509"},{"product_id":"goldwell-system-cream-developer-lotion-33-8oz-30-volume","title":"Goldwell System Cream Developer Lotion 33.8oz 30 Volume","description":"\u003cp\u003e\u003cspan\u003eGoldwell NEW system developer lotions are a high-performing integrated system for your color services. Multi-use lotion system made for Topchic, Colorance and Oxycur Platin that reduces complexity and requires less storage space.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDirections:\u003c\/strong\u003e\u003cspan\u003e Use with Topchic permanent hair color and Oxycur Platin lightener.. 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