{"title":"Lighteners","description":null,"products":[{"product_id":"beauty-example-product-1","title":"Schwarzkopf Professional BlondMe Premium Lightener 9+","description":"\u003cp\u003e\u003cspan\u003eTake your blonde skills to a new level with BLONDME – The Authority in Blonde. Provides optimal lift with minimal hair breakage, BLONDME Premium Lightener 9+ with integrated Anti-Metal Bond Protection Technology is a high performing powder lightener that lifts even the darkest hair bases. Providing up to 9 levels of lift and advanced neutralization for clear, cool blonde results, the Premium Lightener 9+ is suitable for all techniques and bases.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43543265869898,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3293.webp?v=1777290438"},{"product_id":"blondor-plex-multi-blonde-dust-free-lightener-9-levels-of-lift-28-2-oz","title":"BLONDOR PLEX MULTI-BLONDE DUST-FREE LIGHTENER 9 LEVELS OF LIFT -28.2 OZ","description":"\u003cp\u003e\u003cspan\u003eIntroducing the revolutionary BlondorPlex, designed for effortless preparation and delivering up to 97% less breakage without compromising its exceptional lifting power. BlondorPlex offers the same reliable performance as Blondor Multi Blonde, with the added benefit of up to 9 levels of lift while simultaneously reinforcing bonds within the hair, thanks to innovative BlondorPlex Technology. Available in both 800g and 400g sizes, it’s the perfect solution for achieving stunning, healthy-looking blonde results.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43545274646602,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/91D4BDF0-BDD1-4685-969F-A0992F5133A5.jpg?v=1777290936"},{"product_id":"joico-blonde-life-lightening-powder-16-oz","title":"Joico Blonde Life Lightening Powder, 16 oz","description":"\u003cp\u003e\u003cspan\u003eTransform your hair with JOICO Blonde Life Lightening Powder introduced in 2016. This professional grade lightening powder delivers superior lifting power while maintaining hair integrity. The advanced formula provides up to 8 levels of lift creating beautiful blonde results with reduced damage. Perfect for highlighting balayage and all over lightening techniques this powder ensures even consistent results every time.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553390035018,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3535.webp?v=1777467863"},{"product_id":"joico-blonde-life-silverlight-lightening-powder-16-oz","title":"Joico Blonde Life Silverlight Lightening Powder 16 Oz","description":"\u003cp\u003eHelp counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using Blonde Life Silverlight Lightening Powder. With Joico’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhat It Does\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps prime hair while processing to prepare for cool\/silver blondes\u003c\/li\u003e\n\u003cli\u003eCharcoal-infused formula helps counteract brassiness while processing hair\u003c\/li\u003e\n\u003cli\u003eLifts and primes while processing, for cool blondes\u003c\/li\u003e\n\u003cli\u003eDelivers up to 9+ levels of lift!\u003c\/li\u003e\n\u003cli\u003eBuilds bonds for strong blondes\u003c\/li\u003e\n\u003cli\u003eDoes not transfer when rinsing\u003c\/li\u003e\n\u003cli\u003eProtects hair and reduces styling breakage by over 54%*\u003c\/li\u003e\n\u003cli\u003eStrengthens hair, making it 2x more resistant to breakage*\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553390854218,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3536.jpg?v=1777468064"},{"product_id":"joico-blonde-life-lightening-powder-32-oz","title":"Joico Blonde Life Lightening Powder, 32 oz","description":"\u003cul\u003e\n\u003cli data-end=\"112\" data-start=\"2\"\u003eDelivers up to 9+ levels of fast-acting lift\u003c\/li\u003e\n\u003cli data-end=\"211\" data-start=\"164\"\u003eOur fastest way to lighten and brighten hair\u003c\/li\u003e\n\u003cli data-end=\"247\" data-start=\"214\"\u003eBuilds bonds for strong blondes\u003c\/li\u003e\n\u003cli data-end=\"285\" data-start=\"250\"\u003eMinimizes damaging applications\u003c\/li\u003e\n\u003cli data-end=\"322\" data-start=\"288\"\u003eNo need for additional additives\u003c\/li\u003e\n\u003cli data-end=\"354\" data-start=\"325\"\u003eLeaves hair visibly healthy\u003c\/li\u003e\n\u003cli data-end=\"390\" data-start=\"357\"\u003eCan be used on or off the scalp\u003c\/li\u003e\n\u003cli data-end=\"433\" data-start=\"393\"\u003eGets you beautifully blonde in a flash\u003c\/li\u003e\n\u003cli data-end=\"489\" data-start=\"436\"\u003eReduces breakage by over 54% in just one treatment\u003c\/li\u003e\n\u003cli data-end=\"547\" data-start=\"492\"\u003eCreates a healthy-looking blonde that feels nourished\u003c\/li\u003e\n\u003cli data-end=\"616\" data-start=\"550\"\u003eLifts hair to new heights without sacrificing shine or condition\u003c\/li\u003e\n\u003cli data-end=\"693\" data-start=\"619\"\u003eHelps you go blonde and build bonds all in one lightening service\u003c\/li\u003e\n\u003cli data-end=\"830\" data-start=\"766\"\u003eFeatures a powerhouse formula including tamanu oil and monoi oil\u003c\/li\u003e\n\u003cli data-end=\"112\" data-start=\"2\"\u003ePackaged in 100% recycled fiber paperboard\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553391050826,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3537.jpg?v=1777468252"},{"product_id":"kenra-professional-simply-blonde-no-ammonia-lightener","title":"KENRA PROFESSIONAL - SIMPLY BLONDE NO AMMONIA LIGHTENER","description":"\u003cp\u003e\u003cspan\u003eKenra Color Simply Blonde No Ammonia Lightener is an ammonia \u0026amp; fragrance-free lightener. Formulated with DualBond Complex to help protect the hair during lightening services by enforcing strong bonds. Blonding you can trust!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eDualBond offers the added protection and benefits of inner and outer bonding. Simply Blonde lighteners with DualBond Complex help mend the inner cuticle while simultaneously protecting and sealing the outer cuticle.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe result? Enforced bonds and reduced breakage vs lighteners formulated without DualBond. Hair is healthy-looking post service.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553393311818,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3538.jpg?v=1777468464"},{"product_id":"wella-professionals-blondor-multi-blonde-7-powder-lightener","title":"Wella Professionals Blondor Multi Blonde 7 Powder Lightener","description":"\u003cp\u003eDiscover Wella Professionals Blondor Multiblonde Powder, for beautiful blonde results. Our hairdresser's favorite product and best seller within the House of Blondor. For controlled and reliable lightening with up to 7 levels of lift, even on pre-colored hair. Blondor Multiblonde Powder is suitable for all lightening techniques. It contains anti-yellow molecules, to help reduce orange\/yellow undertones during lightening and deliver even blonde results.\u003c\/p\u003e\n\u003cp\u003e• From Blondor's high quality range of professional lightening products\u003cbr\u003e• For beautiful blonde results\u003cbr\u003e• It's Tri-Lightening Complex ensures effective lightening\u003cbr\u003e• With Anti-Yellow Molecules for clear blonde results\u003cbr\u003e• Controlled and reliable lightening with up to 7 levels of lift\u003cbr\u003e• Suitable for all applications and techniques\u003cbr\u003e• Blue bleach, creamy consistency\u003c\/p\u003e\n\u003cp\u003e• Dependable results every time\u003cbr\u003e• Contains moisture-retaining lipids\u003cbr\u003e• Creamy consistency ideal for creative foil techniques\u003cbr\u003e• Dust-free powder\u003cbr\u003e• Odor-free\u003cbr\u003e• No Ammonia\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553394655306,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3539.jpg?v=1777468790"},{"product_id":"schwarzkopf-igora-vario-blond-plus-blue-dust-free-lightening-powder-xxl-800g-28-2oz","title":"Schwarzkopf Igora Vario Blond Plus Blue Dust-Free Lightening Powder XXL 800G (28.2oz)","description":"\u003cp\u003eThe Schwarzkopf Professional Igora Vario Blond lightening range has been upgraded with integrated FIBRE BOND technology, a technology which enforces the bonds within the hair fiber allowing for reduced hair breakage. Igora Vario Blond Plus Lightener offers up to 7 levels of lift, with minimized breakage allowing for a stylist to truly embrace their creativity for blonde transformations.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers 7 levels of lift\u003c\/li\u003e\n\u003cli\u003eBlue dust-free lightening powder\u003c\/li\u003e\n\u003cli\u003eMaximum neutralization\u003c\/li\u003e\n\u003cli\u003eFIBRE BOND technology\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553787871306,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3545.jpg?v=1777481209"},{"product_id":"paul-mitchell-bond-rx-lightener-24-oz","title":"Paul Mitchell Bond Rx Lightener 24 Oz","description":"\u003cdiv class=\"description woocommerce-product-details__short-description\"\u003e\n\u003cp\u003eBond Rx Lightener is ideal for most guests’ needs, from subtle lightening to light, bright blonding, no heat required. Vegan, dust-free formula contains hydrolyzed wheat protein to help form a protective barrier during processing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553813528650,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3546.webp?v=1777481465"},{"product_id":"schwarzkopf-blondme-bond-enforcing-precision-lightener-7-350g","title":"Schwarzkopf BlondMe Bond Enforcing Precision Lightener 7 350G","description":"\u003cp\u003e\u003cspan\u003ePrecision Bleach 7 that lightens up to seven shades. White powder. Formula with anti-expansion control (does not swell) ideal for regrowth services. With integrated Anti-Metal Bond Protection technology to protect the hair fiber during the process and achieve minimal hair breakage\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553834664010,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3547.webp?v=1777481649"},{"product_id":"schwarzkopf-professional-igora-vario-blond-plus-powder-lightener-450g-15-8oz","title":"SCHWARZKOPF PROFESSIONAL - IGORA VARIO BLOND PLUS POWDER LIGHTENER 450g \/ 15.8oz","description":"\u003cdiv class=\"container product-detail product-wrapper availabilityInitComplete\" data-recommendationurl=\"\/on\/demandware.store\/Sites-CosmoProf-Site\/default\/Product-LoadRecommendations?pid=USA-486764\" data-pid=\"USA-486764\"\u003e\n\u003cdiv class=\"product-detail-container\"\u003e\n\u003cdiv class=\"description-and-detail-container\"\u003e\n\u003cdiv class=\"description-detail-center\"\u003e\n\u003cdiv class=\"description-and-detail-content tab-content d-none d-md-block\" id=\"nav-tabContent\"\u003e\n\u003cdiv class=\"tab-pane fade show active\" id=\"detailstab-USA-486764\" role=\"tabpanel\" aria-labelledby=\"details-tab\"\u003e\n\u003cdiv\u003eIGORA Vario Blond holistic lightening range has been upgraded with integrated Fibre Bond Technology offering up to 8 levels of lift, with minimized breakage for endless blonde transformations.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow it Works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeature and Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDelivers 7 levels of lift\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBlue dust-free lightening powder\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eWith Integrated FIBRE BOND Technology to enforce bonds within the hair fiber and reduce hair breakage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eMaximum neutralization performance thanks to cool pigments\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553892794442,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3549.webp?v=1777482109"},{"product_id":"powder-lightener-bonding-complex-17-65-oz","title":"POWDER LIGHTENER \/ BONDING COMPLEX -17.65 OZ","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e\u003cbr\u003eAre you ready to embark on a hair transformation journey that leaves your locks looking fabulous and healthy? Look no further than the Danger Jones Powder Lightener with Bonding Complex, the essential tool for achieving breathtaking, salon-quality lightening results while minimizing damage to your precious tresses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003cbr\u003ePowder Lightener with Bonding Complex lightens 9+ levels, cool toned, infused with bonding complex, arginine, and specialized seaweed for healthier hair appearance when used with Danger Jones Premium Developers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat else you need to know:\u003c\/strong\u003e\u003cbr\u003eWe prioritize the health of your hair. This lightener is designed to minimize damage while delivering stunning results, so you can enjoy beautifully lightened hair without compromising its integrity.\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553912193098,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3550.jpg?v=1777482364"},{"product_id":"matrix-light-master-pre-bonded-powder-lightener-up-to-8-levels-of-lift-16oz","title":"Matrix Light Master Pre-Bonded Powder Lightener Up To 8 Levels of Lift 16oz","description":"\u003cp\u003e\u003cspan\u003eDiscover the power of Matrix Light Master Pre-Bonded Powder Lightener for up to 8 levels of lift! Achieve your dream blonde and vibrant colors with ease. This innovative product offers reliable and consistent results, making it a must-have for every salon. Experience the ultimate hair transformation today!\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553914060874,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3551.png?v=1777482524"},{"product_id":"paul-mitchell-blonde-synchro-lift-ultra-quick-blue-powder-lightener-14-1-oz","title":"Paul Mitchell Blonde Synchro Lift Ultra Quick Blue Powder Lightener 14.1 oz","description":"\u003cp\u003e\u003cspan\u003eTransform your hair into beautiful, bright blonde with Paul Mitchell's Blonde Synchro Lift. This ultra quick blue powder lightener will effortlessly lift and lighten your locks while providing nourishment and protection. Achieve your desired blonde shade with ease and confidence.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553919565898,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3552.jpg?v=1777482700"},{"product_id":"paul-mitchell-professional-blonde-skylight-hand-painting-clay-lightener-8oz","title":"Paul Mitchell Professional Blonde SkyLight Hand-Painting Clay Lightener 8oz","description":"\u003cp\u003e\u003cspan\u003eSkylight Hand-Painting Clay Lightener eliminates the need for foils and provides an ideal texture for all freehand application techniques including balayage and organic highlights with up to 7 levels of lift.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553923334218,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3553.jpg?v=1777482910"},{"product_id":"clairol-professional-bw2-up-to-9-levels-of-lift-227g-8oz","title":"Clairol professional BW2+ up to 9 levels of lift 227g \/ 8oz","description":"\u003cdiv class=\"pg3 pb-3\"\u003e\n\u003cp\u003eMulti-use lightener with malic acid for both on-and off-scalp application. 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Danger Jones Cream Lightener features an advanced bonding complex that protects and fortifies strands during the bleaching process, minimizing damage and breakage. This professional-grade 8 oz formula lifts color effectively while keeping hair resilient and healthy-looking. Perfect for stylists and at-home users seeking reliable, gentle lightening results without compromising hair quality. Experience the difference that bond-building technology makes in your lightening routine.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553950072906,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3555.jpg?v=1777484065"},{"product_id":"pravana-pure-light-ultra-lightener-16-oz","title":"Pravana Pure Light Ultra Lightener 16 oz","description":"\u003cp\u003e\u003cspan\u003eThe smooth and creamy formula of PURE LIGHT Ultra Lightenerª is formulated with Reunite Mending Technologyª to mend the cuticle layer. Ideal for global blonding, including hard-to-lift hair, platinum blonde touch-ups, and pre-lightening for VIVIDS\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553979662410,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3556.jpg?v=1777484473"},{"product_id":"blonde-life-creme-lightener-10-5-oz","title":"BLONDE LIFE CREME LIGHTENER -10.5 OZ","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e\u003cbr\u003eAre you ready to experience the ultimate transformation for your blonde locks? Look no further than Joico Blonde Life Crème Lightener, the powerhouse behind the most stunning and radiant blonde hair. Say goodbye to brassiness and hello to a life of luminous, beautiful blonde hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat it does:\u003c\/strong\u003e\u003cbr\u003eJoico Blonde Life Crème Lightener is a breakthrough formula that takes your blonde to a whole new level of brilliance. It lifts and lightens your hair to create dazzling, head-turning results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat else you need to know:\u003c\/strong\u003e\u003cbr\u003eSuitable for both on-scalp and off-scalp application methods, this crème lightener is your versatile solution for achieving the blonde of your dreams\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43554021998666,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3557.webp?v=1777484644"},{"product_id":"matrix-unbreak-my-blonde-bleach-finder-lightener-rinse-decolorante-33-8-oz","title":"Matrix Unbreak My Blonde Bleach Finder Lightener Rinse Decolorante 33.8 oz","description":"\u003cp\u003e\u003cspan\u003ePrepare hair for perfect toning with Bleach Finder. 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