{"title":"Shampoo","description":"","products":[{"product_id":"beauty-example-product-2","title":"Framesi Color Lover Dynamic Blonde Shampoo","description":"\u003cp\u003e\u003cspan\u003eFramesi Color Lover Dynamic Blonde gently removes mineral and styling build-up on all hair types. Its natural conditioning agents and vitamins penetrate the cuticle to protect hair as it cleans.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43543265902666,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/9DEA29FB-7F82-4B48-B3B9-572A3180126A.webp?v=1777243425"},{"product_id":"pravana-the-perfect-blonde-purple-toning-shampoo-33-8-oz","title":"Pravana The Perfect Blonde Purple Toning Shampoo 33.8 oz","description":"\u003cp\u003e\u003cspan\u003eEliminate brassy hair and take your blonde from dull to bombshell every time you shampoo!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eUtilizing a special dye to beautifully tone hair, this perfect shampoo cleanses and brightens blonde hair like never before. A sulfate-free blonde shampoo option to keep blonde beautiful and brass-free in-between salon visits. Bring strength, shine and elasticity back into the hair with added keratin, wheat and silk amino acids with this crowd-stopping shampoo!\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43551573213258,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3479.jpg?v=1777412623"},{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-33-8-oz","title":"Paul Mitchell Platinum Blonde Violet Shampoo 33.8 oz","description":"\u003cp\u003e\u003cspan\u003ePurple shampoo ideal for light to medium blonde, silver, gray or white hair banishes unwanted brassy tones, adds moisture and softens strands\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43551649103946,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_91482a48-92b3-47a1-b08d-f9894a499887.jpg?v=1777414071"},{"product_id":"matrix-brass-off-blue-pigmented-shampoo-33-8-oz","title":"Matrix Brass Off Blue Pigmented Shampoo 33.8 oz","description":"\u003cp\u003e\u003cspan\u003eBrass Off is a professional salon clarifying shampoo that neutralizes brassy tones while refreshing your hair with cool tones.What It DoesBest for brunettes who lighten or highlight their hair, this shampoo deposits balancing blue-violet pigments to reduce brassy tones in all hair types. It can be left on your clients’ hair for 3-5 minutes for added toning.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43551683575882,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_cb1de7bb-1654-4b49-b899-5910056a3187.jpg?v=1777414845"},{"product_id":"pravana-perfect-blonde-toning-shampoo-1l-33-fl-oz","title":"Pravana Perfect Blonde Toning Shampoo 1L \/ 33 fl oz","description":"\u003cdiv class=\"mt-2 leading-relaxed product-description prose\" id=\"product-short-description\"\u003ePravana Perfect Blonde Shampoo Is A Color-safe, gentle shampoo that neutralizes brassiness, enhances shine, and tones hair.\u003c\/div\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43551731581002,"sku":null,"price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_25a7d502-0ffa-4745-a811-858942866a53.jpg?v=1777416041"},{"product_id":"alterna-caviar-anti-aging-replenishing-moisture-shampoo-33-8-fl-oz","title":"Alterna Caviar Anti-Aging Replenishing Moisture Shampoo 33.8 fl oz","description":"\u003cp\u003e\u003cspan\u003eAlterna Caviar Anti-Aging Replenishing Moisture Shampoo is a luxurious cleanser that works to help restore moisture while also helping to protect hair from color fade, daily stresses, and future damage. Formulated with luxurious Caviar extract, rich in Omega fatty acids, vitamins, and minerals, this formula helps to target the physical, environmental, and natural signs of aging and stress that can cause hair to become dry, brittle, and more prone to breakage.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43551748489290,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_6391ff11-33ce-4030-b3a7-72fc2504ca12.jpg?v=1777416377"},{"product_id":"deepshine-platinumx-shampoo-by-rusk-for-unisex-12-oz-shampoo","title":"Deepshine PlatinumX Shampoo by Rusk for Unisex - 12 oz Shampoo","description":"\u003cdiv class=\"link-out-product-description\"\u003eRUSK Deepshine PlatinumX Shampoo is a gentle cleansing shampoo formulated to neutralize yellow, boost brightness, and eliminate brassiness. This everyday gentle cleansing formula features wheat protein to help balance moisture; honey , lemongrass, verbena and citrus extracts to help brighten hair color.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eProvides neutralization of yellow on color-treated blonde, platinum, and gray hair\u003c\/li\u003e\n\u003cli\u003eThis everyday gentle cleansing formula features wheat protein to help balance moisture\u003c\/li\u003e\n\u003cli\u003eHoney, lemongrass, verbena, and citrus extracts help brighten hair color\u003c\/li\u003e\n\u003cli\u003eA gentle cleansing shampoo formulated to neutralize yellow, boost brightness, and eliminate brassiness\u003c\/li\u003e\n\u003cli\u003eApply to wet hair, gently massage into a rich lather and rinse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43551828934730,"sku":null,"price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3489.webp?v=1777417810"},{"product_id":"schwarzkopf-fibre-clinix-tribond-shampoo-33-8-oz","title":"SCHWARZKOPF FIBRE CLINIX TRIBOND SHAMPOO 33.8 OZ","description":"\u003cp\u003e\u003cspan\u003eThe Tribond Shampoo reconstructs the hair surface and connects inner hair bonds through the triple bonding and C21 technology leaving you hair good as new.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43551841550410,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_6e049b52-a584-4ceb-a0d6-6134a9f23a49.jpg?v=1777418173"},{"product_id":"maria-nila-purifying-cleanse-shampoo-11-8-fl-oz","title":"Maria Nila Purifying Cleanse Shampoo - 11.8 fl oz","description":"\u003cp\u003ePurifying Cleanse Shampoo is formulated with a trio of hero ingredients that cleanses, cares and leaves you with a clean slate. AHA acids work as a mild peeling agent to hydrate and create a fresh and balanced scalp, while Aloe Vera extract helps soothe and calm irritated and itchy scalps with a long working relieving effect. This is combined with Peppermint extract that has a mild cooling effect for that refreshing feeling. This deep cleansing shampoo is free from sulfates, parabens and silicones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHas a fresh and fruity scent with notes of Apricot, Peach, Musk and Freesia\u003c\/li\u003e\n\u003cli\u003ePromotes a healthy scalp\u003c\/li\u003e\n\u003cli\u003eDeeply cleanses without overdrying\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43551854231626,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/01743674-9306-4734-AB73-B9EC9D3B9668.jpg?v=1777418490"},{"product_id":"babe-original-densifying-shampoo-13-5-oz","title":"Babe Original Densifying Shampoo, 13.5 OZ","description":"\u003cp\u003e\u003cspan class=\"text-base font-normal not-italic leading-6 text-black\"\u003ehoroughly cleanse hair of dirt, oil, and product residue while adding instant volume and hydration. Amaranth extract and rice protein densify and plump each strand, while ceramides, vegan collagen, and amino acids leave hair looking glossy and healthy. This nourishing formula creates extra body to roots and visibly thicker-looking locks over time. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"ml-[15px] list-disc\"\u003e\n\u003cli id=\"vendorDetailsBullet0\" class=\"text-left text-base font-normal leading-[30px] tracking-[0px]\"\u003e\u003cspan\u003eInstant volume, hydration and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli id=\"vendorDetailsBullet1\" class=\"text-left text-base font-normal leading-[30px] tracking-[0px]\"\u003e\u003cspan\u003ePacked with hair loving ingredients for natural softness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli id=\"vendorDetailsBullet2\" class=\"text-left text-base font-normal leading-[30px] tracking-[0px]\"\u003e\u003cspan\u003eLeaping Bunny certified\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43551908757578,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_4fc363f8-723a-4f5a-bbd6-68f8b0b01c34.jpg?v=1777419385"},{"product_id":"abbot-kinney-apothecary-mens-3-in-1-moisturizing-shampoo-conditioner-and-body-wash-wood-reserve-32oz","title":"Abbot Kinney Apothecary Men's 3-in-1 Moisturizing Shampoo, Conditioner, and Body Wash - Wood Reserve 32oz","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eALL IN ONE FORMULA: Refresh yourself and relieve your skin of the daily dirt and oils with this 3-in-1 wash for men from Abbot Kinney Apothecary. Formulated specifically for the needs of men's hair and skin, this wash works as a shampoo, conditioner, and body wash, so you can get a full clean feeling from head to toe.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eINSTANTLY MOISTURIZES:\u003cspan\u003e \u003c\/span\u003eSpecially formulated for men, this all-in-one wash utilizes moisturizing ingredients to give you a hydrating and clean feeling that leaves your hair and skin irresistibly soft. \u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eWOOD RESERVE SCENT – Wash away the dirt and grime from the day with our wood reserve scented 3 in 1 cleanser. This triple action wash has a soothing lather that strips away excess oils and sweat, leaving your skin and hair clean, soft, and moisturized. This formula is great for dry scalp and dandruff.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eREFRESHING RUSTIC WOODS EXPERIENCE - Enjoy a soothing shower experience with an outdoorsy woodsy scent. It lathers fully and rinses easily, leaving your hair and skin smelling fresh and clean.\u003c\/li\u003e\n\u003cli\u003ePARABEN AND CRUELTY FREE: Abbot Kinney Apothecary products are always paraben-free and are never tested on animals. We also offer a satisfaction guarantee! If you don't love it, return it\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43552032784458,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_50001ae8-ca7e-44c3-ae1a-6ec57471d621.jpg?v=1777424642"},{"product_id":"abbot-kinney-apothecary-mens-3-in-1-moisturizing-shampoo-conditioner-and-body-wash-energizing-citrus-32oz","title":"Abbot Kinney Apothecary Men's 3-in-1 Moisturizing Shampoo, Conditioner, and Body Wash - Energizing Citrus 32oz","description":"\u003cul class=\"a-unordered-list a-vertical a-spacing-mini\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eALL IN ONE FORMULA: Refresh yourself and relieve your skin of the daily dirt and oils with this 3-in-1 wash for men from Abbot Kinney Apothecary. Formulated specifically for the needs of men's hair and skin, this wash works as a shampoo, conditioner, and body wash, so you can get a full clean feeling from head to toe.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eINSTANTLY MOISTURIZES: Specially formulated for men, this all-in-one wash utilizes moisturizing ingredients to give you a hydrating and clean feeling that leaves your hair and skin irresistibly soft. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eCITRUS FRAGRANCE – Wash away the dirt and grime from the day with our energizing citrus scented 3 in 1 cleanser. This triple action wash has a soothing lather that strips away excess oils and sweat, leaving your skin and hair clean, soft, and moisturized.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003eREFRESHING SHOWER EXPERIENCE: Our 3-in-1 wash is infused with the refreshing and energizing scent of citrus, further enhancing your shower experience. This formula is great for dry scalp and dandruff.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003ePARABEN AND CRUELTY FREE: Abbot Kinney Apothecary products are always paraben-free and are never tested on animals. We also offer a satisfaction guarantee! If you don't love it, return it and we will give you a full refund!\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43552049758282,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_6b153b3e-6aa3-40cc-9e9e-2b5360b7f078.jpg?v=1777424983"},{"product_id":"rusk-deepshine-smooth-shampoo","title":"Rusk Deepshine Smooth Shampoo 25 oz","description":"\u003cp\u003e\u003cspan\u003eA sulfate-free, gentle cleansing shampoo formulated to prolong color retention and preserve color vibrancy. Provides frizz control and keeps hair smooth and silky. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBenefits: \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Smooths and nourishes hair \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Prolongs color retention and preserves color vibrancy \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Controls frizz and keeps hair silky \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Made with nourishing marine botanicals and UV-absorbing technology to protect color\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43552069288010,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3510.jpg?v=1777427394"},{"product_id":"goldwell-dualsenses-color-brilliance-shampoo-conditioner-10-1oz-300ml","title":"Goldwell Dualsenses Color Brilliance Shampoo \u0026 Conditioner 10.1oz\/300ml","description":"\u003cdiv class=\"product__description rte\"\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eShampoo\u003c\/strong\u003e for fine to normal hair blended with microPROtec complex and Luminescine. Instantly brings out color luminosity of colored and non-colored hair. As gentle as water, the unique FadeStopFormula minimizes color fading with every use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDistribute through wet hair, massage into a lather and rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eGoldwell Dualsenses Color Brilliance Conditioner\u003c\/strong\u003e provides instantly detangles the hair and works to intensify color brilliance. With its weightless formula it's perfect for fine to normal hair types. The ColorChromaComplex with color-protective Pomegranate Essence, UV-Filter and Instant Microfluid Technology leave your hair absolutely luxurious.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDirections\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDistribute through shampooed hair, leave on for a short time, rinse thoroughly.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43552101826634,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_21e8a093-1aa1-4cae-8a4d-7f732ac1403c.jpg?v=1777429931"},{"product_id":"rusk-deepshine-color-hydrate-sulfate-free-shampoo-25-oz","title":"Rusk Deepshine Color Hydrate Sulfate-Free Shampoo, 25 oz","description":"\u003cp\u003e\u003cspan\u003eRusk Deepshine Color Hydrate Sulfate-Free Shampoo, 25 oz\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eReplenishes moisture while softening dry, brittle hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eContains nourishing marine botanicals and a patented UV-absorbing technology with antioxidant-rich vitamin E acetate to help shield hair color against damaging sun-generated free radicals, a leading cause of accelerated hair color fadage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFor all hair types, but specially formulated for anyone with chemically or color-treated hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFree of sulfates\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43552104284234,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3517.webp?v=1777430208"},{"product_id":"avlon-affirm-fiberguard-normalizing-step-4-ph-5-5-shampoo-32-oz","title":"Avlon Affirm FiberGuard Normalizing Step 4 pH 5.5 Shampoo 32 oz","description":"\u003cp\u003e\u003cspan\u003eStrengthen and balance your hair with Avlon Affirm FiberGuard Normalizing Step 4 pH 5.5 Shampoo. 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What it does: Thoroughly cleanses the scalp and hair; Treats dry scalp and infuses a high level of moisture in hair; Soothes dryness of the scalp; Moisturizes the hair and scalp; What else you need to know: Sulfate-Free; Rich in phyto ingredients; Therapeutic fragrance;\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43552125059146,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3521.webp?v=1777431909"},{"product_id":"olaplex-no-4-bond-maintenance-shampoo-8-5-fl-oz","title":"Olaplex No.4 Bond Maintenance Shampoo, 3.3 Fl Oz","description":"\u003cul class=\"mv0 pl4\"\u003e\n\u003cli\u003ePromotes scalp health from inherent natural antioxidive properties. Helps to soothe the scalp and promotes overall hair health\u003c\/li\u003e\n\u003cli\u003eHelps maintain optimal moisture balance Gives hair a boost for fuller, thicker-looking hair. Suitable or all hair types and Vegan \u0026amp; cruelty-free\u003c\/li\u003e\n\u003cli\u003eFormulated without Parabens, Sulfates, Phthalates -Bond Maintenance moisturizing and reparative shampoo formulated with Olaplex Bond Building chemistry\u003c\/li\u003e\n\u003cli\u003eProtects and repairs damaged hair, split ends and frizz by re-linking broken bonds. A highly-moisturizing, reparative shampoo that leaves hair easy to manage, shiny and healthier with each use\u003c\/li\u003e\n\u003cli\u003eN°4 is color-safe and proven to reduce breakage and strengthen all types of hair. Apply and massage product throughout hair for excelent results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553398980682,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_d8532660-2f90-4e9f-82e3-8b25937d6ed6.jpg?v=1777469700"},{"product_id":"no-4p-hair-brightening-toning-purple-shampoo-8-5-fl-oz","title":"Olaplex No.4P Hair Brightening \u0026 Toning Purple Shampoo 8.5 fl oz","description":"\u003cul\u003e\n\u003cli\u003eBrightens hair color and enhances shine\u003c\/li\u003e\n\u003cli\u003eNeutralizes unwanted yellow tones \u0026amp; brassiness\u003c\/li\u003e\n\u003cli\u003eRepairs everyday damage and defends against future breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eKey Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eViolet Toning Agents Seal in brightness and balance tone to reduce brassiness and yellow tones.\u003c\/li\u003e\n\u003cli\u003eGentle Blend of Coconut Oil-Derived Surfactants Provides easy lather and leaves the scalp and hair feeling hydrated.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eResearch Results\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e3X brighter hair*\u003c\/li\u003e\n\u003cli\u003e90% agree hair was less brassy**\u003c\/li\u003e\n\u003cli\u003eRepairs everyday damage in 1 wash and strengthens hair at a molecular level\u003c\/li\u003e\n\u003cli\u003e*Compared to top purple shampoos.\u003c\/li\u003e\n\u003cli\u003e**Based on an independent consumer perception study of 60 women with bleached\/color-treated blonde hair when used as a system with No.5P.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553409335370,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_62b532e6-ac30-4617-bd3a-7d3f7e744951.jpg?v=1777469854"},{"product_id":"no-5-bond-maintenance-strengthening-moisturizing-hair-repair-conditioner-3-3-fl-oz","title":"Olaplex No.5 Bond Maintenance Strengthening, Moisturizing Hair Repair Conditioner 3.3 fl oz","description":"\u003ch4\u003eBenefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs everyday damage, strenghtens and defends against future breakage\u003c\/li\u003e\n\u003cli\u003eReplenishes hydration, enhances softness and shine, smooths and reduces frizz\u003c\/li\u003e\n\u003cli\u003eDramatically improves detangling and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eKey Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePanthenol and Glycerin - Draws moisture to hair to keep it hydrated and helps prevent breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eResearch Results\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eClinically Proven, in 1 Wash:\u003c\/li\u003e\n\u003cli\u003e91% Increase in hydration and easier detangling for soft, smooth, and more manageable hair\u003c\/li\u003e\n\u003cli\u003eRepairs everyday damage in and strengthens hair at a molecular level\u003c\/li\u003e\n\u003cli\u003e66% Less breakage instantly \u0026amp; reduces future breakage, split ends, frizz, and flyaways\u003c\/li\u003e\n\u003cli\u003e*When used as a system with No.4 Bond Maintenance Shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43553411694666,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_387eda56-45cd-4f2f-b715-e3f87b703d4e.jpg?v=1777470064"},{"product_id":"viral-colorwash-extreme-hot-pink-8-25-oz","title":"VIRAL COLORWASH EXTREME HOT PINK 8.25 OZ","description":"\u003cdiv class=\"product-tabs__tab-item-content rte\"\u003eMaintain bold haircolor with one simple wash. To achieve purity of color, hair must be double processed (bleached) white to the palest blonde bleached hair (not for high-lift level 10). New Colorwash® with patent-pending, advanced Colorposit™ technology. Now real, power color + hi-lather cleanse + hi-condition results. Instantly adds bold, power color while cleansing, maintains, corrects, boosts color brilliance. Continuous use after fresh color, adds color and stops visible washout and fade between color services. Alternate with moisturewash™. It’s scientifically formulated to work with colorwash to manage color vibrancy. To increase color intensity, use colorwash 2-3 times in a row. Do not alternate. Hydrating, smooth condition + hi-gloss shine. Superior sulfate-free, paraben-free, ammonia-free, peroxide-free, PPD-free. Extra-gentle for color treated hair. No animal testing, 100% vegan. Complete viral® system restores hair to healthy, natural feel. Maintain multi-color effects! Melt: Brighten and blend a multi-color effect by using colorwash of your choice on the entire head. Pieces: Isolate different color pieces and use colorwash appropriate on each one.\u003c\/div\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43554525315146,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_221fc8ca-3dcc-44b8-8b27-60869bb24d22.jpg?v=1777504393"},{"product_id":"viral-colorwash-extreme-red-8-25-oz","title":"VIRAL COLORWASH EXTREME Red 8.25 OZ","description":"\u003cp\u003e\u003cspan\u003eThe Celeb Luxury Viral - Extreme Colorwash is formulated with patent-pending advanced Colorposit technology. These amazing bold color washes add color to your hair while cleansing to stop fading and wash out! These semi-permanent color-depositing shampoos are designed for those with pre-lightened or colored hair that either needs a complete tonal shift or simply to maintain or refresh your hair color. The Celeb Luxury Viral - Extreme Colorwash collection contains a built-in Bond Rebuilder to help strengthen, repair, and hydrate your hair with each and every wash. They are also formulated without any animal byproducts and are never tested on animals. These color washes are crafted using plant-based ingredients, such as palm and coconut to provide your hair with top-notch cleansing as well as hydration. With Celeb Luxury Viral - Extreme Colorwash it's easy to keep your brilliant vibrant color treatment till your next visit with your stylist!\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43554548711498,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3608.jpg?v=1777504584"},{"product_id":"viral-colorwash-pastel-lavender-8-25-oz","title":"VIRAL COLORWASH Pastel Lavender 8.25 OZ","description":"\u003cp\u003e\u003cspan\u003eThe Celeb Luxury Viral - Extreme Colorwash is formulated with patent-pending advanced Colorposit technology. These amazing bold color washes add color to your hair while cleansing to stop fading and wash out! These semi-permanent color-depositing shampoos are designed for those with pre-lightened or colored hair that either needs a complete tonal shift or simply to maintain or refresh your hair color. The Celeb Luxury Viral - Extreme Colorwash collection contains a built-in Bond Rebuilder to help strengthen, repair, and hydrate your hair with each and every wash. They are also formulated without any animal byproducts and are never tested on animals. These color washes are crafted using plant-based ingredients, such as palm and coconut to provide your hair with top-notch cleansing as well as hydration. With Celeb Luxury Viral - Extreme Colorwash it's easy to keep your brilliant vibrant color treatment till your next visit with your stylist!\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43554583019594,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3609.jpg?v=1777504777"},{"product_id":"kms-head-remedy-solid-shampoo-2-64-oz","title":"KMS Head Remedy Solid Shampoo 2.64 oz","description":"\u003cp\u003e\u003cspan\u003eTreat your hair with the gentle care it deserves with kms Head Remedy Solid Sensitive Shampoo. Its unique formula soothes and nourishes sensitive scalps, leaving your hair feeling clean, healthy, and refreshed. Say goodbye to irritation and hello to beautifully rejuvenated locks.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43561324609610,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3651.webp?v=1777660510"},{"product_id":"kms-moistrepair-solid-shampoo","title":"KMS Moistrepair Solid Shampoo","description":"\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-headlinedescription\"\u003eKMS Moistrepair Solid Shampoo replenishes moisture and repairs damage.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row mt-3\"\u003e\n\u003cdiv class=\"col product-whyWeLoveIt-container\"\u003e\n\u003cdiv class=\"why-we-love-it-title\"\u003eWhy we love it:\u003c\/div\u003e\n\u003cdiv class=\"product-whyWeLoveIt\"\u003e\n\u003cdiv class=\"love-it\"\u003e\n\u003cspan class=\"title\"\u003eWhy We Love It:\u003c\/span\u003e\n\u003cp\u003eRevive dry hair with a solid shampoo that lathers like a liquid but has the convenience of portability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43561440510026,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/FullSizeRender_f1a49ef7-d026-4b32-9113-7ad1c3aa6d7c.jpg?v=1777660734"},{"product_id":"kms-add-volume-solid-shampoo-2-64-oz","title":"KMS Add Volume Solid Shampoo 2.64 oz","description":"\u003cp\u003e\u003cspan\u003eGive your limp hair body and lift with the KMS Add Volume Solid Shampoo. 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The shampoo provides your hair with regenerative care instantly, while the conditioner detangles the hair and provides intensive care.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43563570167882,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3829.jpg?v=1777822007"},{"product_id":"sebastian-penetraitt-shampoo","title":"Sebastian Penetraitt Shampoo","description":"\u003cp\u003e\u003cspan\u003eThe Penetraitt system strengthens stressed hair against damage due to chemical treatments, heat damage and environmental elements. Penetraitt Shampoo helps reduce breakage and provides essential cleansing to remove impurities, leaving hair clean, soft and bouncy. Penetraitt Conditioner removes stress and provides effortless detangling and deep conditioning, transforming hair from dry and dull to soft and shiny.\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43563632656458,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3831.jpg?v=1777822558"},{"product_id":"paul-mitchell-volume-extra-body-shampoo-10-14oz","title":"Paul Mitchell Volume Extra-Body Shampoo 10.14oz","description":"\u003cp\u003e\u003cspan\u003eIntroducing Paul Mitchell's Extra-Body Shampoo - a volumizing solution for those seeking thicker, fuller hair. Crafted with precision and finesse, this extra-body shampoo is specially formulated to help transform your hair into luxurious, voluminous locks. Extra-Body Shampoo is the epitome of excellence, meticulously curated to cater to all hair types, making it an ideal choice for those with fine hair in need of a volumizing boost. Thicken your hair: This Extra-Body Shampoo helps to thicken each strand, helping to enhance the overall volume and fullness of your hair. Help say goodbye to flat, lifeless locks and hello to stunning body and bounce. Gentle cleansing with added body: This volumizing shampoo with panthenol gently cleanses your hair, leaving it feeling refreshed and revitalized. Help say goodbye to product build-up and hello to weightless, luscious locks. This color-safe formula contains nourishing ingredients that not only help repair damaged hair but also provide optimum protection. Experience the power of panthenol as it works its magic to boost body and restore vitality to your precious strands. Revel in the confidence that comes with having luxurious, voluminous hair that turns heads wherever you go. Discover the secret to achieving the hair of your dreams with Paul Mitchell's Extra-Body Shampoo. Help elevate your hair care routine to new heights. Thicken, volumize, and embrace the extraordinary. It's time to revolutionize your hair, one wash at a time. *Packaging may vary\u003c\/span\u003e\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"Default Title","offer_id":43563706875978,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-3832.jpg?v=1777822862"},{"product_id":"paul-mitchell-sheer-hydration-shampoo","title":"Paul Mitchell Sheer Hydration Shampoo","description":"\u003cdiv class=\"ProductSummary\" id=\"b46bc3ad-9907-43a6-9a95-88c160f02d7f\" role=\"complementary\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"ProductSummary__summary ProductSummary__summary--withCard\"\u003e\n\u003cp class=\"pal-c-Text pal-c-Text__style--body-lg pal-c-Text__align--left\"\u003eReplenish dry hair with the ideal dose of moisture. 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This 10.1oz bottle is packed with nourishing ingredients to leave your hair feeling soft, smooth, and revitalized. Perfect for all hair types, this soothing shampoo will help calm frizz, detangle knots, and enhance shine for a healthy, radiant look. Experience the difference with Sexy Hair and say hello to your best hair days! This shampoo is brand new and ready to transform your hair care routine. 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Free from sulfates and harsh chemicals.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHow to Use \u003cbr\u003e\u003c\/strong\u003eDaily (or as often as desired): Shampoo with Malibu C® Scalp Wellness Shampoo. 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