{"product_id":"wella-illumina-permanent-hair-color","title":"Wella Illumina Permanent Hair Color","description":"\u003cp\u003eThe Wella Illumina Permanent Hair Color line offers a wide array of over 43 beautiful shades designed to illuminate and enhance your hair’s natural beauty. Known for its exceptional light-reflective qualities, Illumina Color delivers pure, vibrant color with incredible luminosity, making your hair look naturally radiant and healthy.\u003c\/p\u003e\n\u003cp\u003eKey Features \u0026amp; Benefits:\u003c\/p\u003e\n\u003cp\u003eExceptional Light Reflection: Delivers luminous, natural-looking color that catches the light beautifully, giving your hair a radiant glow. \u003cbr\u003eWide Shade Range: Choose from over 43 stunning shades, from natural tones to vibrant, fashion-forward colors, ensuring there's a perfect shade for everyone. \u003cbr\u003eSuperior Coverage: Provides excellent gray coverage while maintaining a natural, multi-dimensional finish. \u003cbr\u003eLong-Lasting Color: Offers permanent color that stays vibrant and true, with exceptional fade resistance. \u003cbr\u003eGentle on Hair: Formulated to protect and care for your hair during the coloring process, leaving it feeling smooth, soft, and healthy. \u003cbr\u003eVersatile Use: Ideal for creating everything from subtle, natural highlights to bold, full-color transformations. \u003cbr\u003ePerfect For:\u003c\/p\u003e\n\u003cp\u003eClients looking for radiant, natural-looking hair color with a luminous finish. \u003cbr\u003eThose who desire a wide variety of color options, from subtle to bold, with excellent gray coverage. \u003cbr\u003eAchieving long-lasting, vibrant color while maintaining the health and integrity of your hair. \u003cbr\u003eDiscover the transformative power of Wella Illumina Permanent Hair Color and find your perfect shade among the 43+ options, each designed to enhance your hair's natural beauty with unparalleled shine and radiance.\u003c\/p\u003e","brand":"WorthIt Beauty Supply","offers":[{"title":"10\/81 - 10\/PA Lightest Blonde Pearl Ash","offer_id":43604995539018,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"9\/19 - 9\/AC Very Light Blonde Ash Cendre","offer_id":43604995571786,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"6\/16 - 6\/AV Dark Ash Violet Blonde","offer_id":43604995604554,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"8\/1 - 8\/A Light Ash Blonde","offer_id":43604995637322,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"7\/53 - 7\/RvG Medium Blonde Mahogany Gold","offer_id":43604995670090,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"10\/93 - 10\/CG Lightest Blonde Cendre Gold","offer_id":43604995702858,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"10\/ - 10N","offer_id":43604995735626,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"7\/ - 7\/N","offer_id":43604995768394,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"9\/ - 9\/N","offer_id":43604995801162,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"6\/76 - 6\/WV Dark Blonde Brown Violet","offer_id":43604995833930,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"9\/43 - 9\/RG Very Light Red Gold Blonde","offer_id":43604998389834,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"5\/02 - 5\/NM Light Brown Natural Matte","offer_id":43605000159306,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"9\/03 - 9\/NG Very Light Natural Gold Blonde","offer_id":43605003796554,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true},{"title":"10\/34 - 10\/GR Lightest Blonde Gold Red","offer_id":43605004746826,"sku":null,"price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0389\/8954\/files\/IMG-4092.jpg?v=1779141956","url":"https:\/\/worthitbeautysupply.com\/products\/wella-illumina-permanent-hair-color","provider":"WorthIt Beauty Supply","version":"1.0","type":"link"}